Introducing new Wella Professionals Elements; the first Wella Professionals range of care products which are free of sulfates, parabens and artificial colorants and provide up to ten times more keratin protection* for renewed hair vitality. Embrace the awe-inspiring power of nature and enable your clients to choose premium hair care products that cater to their healthy lifestyle.
Increasingly ingredient-conscious clients are becoming more aware about chemicals in the products they use in everyday life – including their hair care products. These clients aim to live a healthy lifestyle and are looking for more natural alternatives which contain fewer chemicals, but do not compromise on performance.
Wella Professionals Elements delivers the premium experience and fantastic results clients expect from Wella Professionals, but without the chemicals some may choose to avoid. This new nature-inspired range is the natural next step to Wella Professionals Koleston Perfect Innosense colour service, launched to acclaim in the hairdressing and science industries thanks to a revolutionary new molecule to reduce the risk of developing allergy**.
The Life Force of Trees
Wella Professionals Elements has been inspired by nature to provide up to ten times more keratin protection* for renewed hair vitality. Wella Professionals Elements protects the integral keratin structure, keeping it looking shiny and healthy, but without some of the chemicals usually associated with hair care products.
Although sulfates, parabens and artificial colorants are commonly used and safe ingredients in hair care and have been extensively tested, some ingredient-conscious clients may wish to avoid them, so scientists at Wella Professionals have developed the exclusive NuTREE complex.
NuTree complex is enriched with natural tree extract – a powerful antioxidant which helps reduce free radical damage and calm the scalp. Sustainably sourced in Germany, the natural tree extract also has anti-irritant properties to balance and calm the scalp.
The natural tree extract is joined by panthenol, also known as pro-vitamin B5, which penetrates deeply into the hair to repair the inner keratin cell structure and bind moisture in the hair. The result is hair which looks smooth, healthy and is nourished from the roots to the tips.
Inspired by Nature
To provide the luxurious experience clients expect from Wella Professionals, a new fragrance has been created, inspired by the green woods of the Amazon forest. This captivating scent originates from the Amazon’s tallest and most resilient tree, the Kapok tree and the fragrant bromeliad flowers which grow upon the tree.
Including fresh top notes of green basil, water lily, star fruit and mandarin and heart notes of African geranium, gardenia azalea and blackcurrant leaves, with sensual base notes of cedar wood, musk, amber; Wella Professionals Elements provides clients with a truly luxurious and relaxing experience.
The Complete Wellbeing Experience
The Wella Professionals Elements collection features the care products your clients can take home to use in their daily hair care regime:
Renewing Shampoo: a nourishing shampoo that renews the moisture of hair, preserving it from root to tip
Renewing Conditioner: a lightweight conditioner that strengthens each hair fiber from within, helping to repair and preserve hair’s natural vitality
Renewing Mask: a repairing mask to intensively restore and preserve the internal structure and natural strength of the hair
Conditioning Leave-In Spray: a lightweight, de-tangling spray which can be applied to towel dried hair to care and protect hair from day to day stress and provide a gentle hold to aid with styling
For stockists enquiries please contact 1300 885 002 or visit www.wella.com
Wella Professionals Elements Renewing Shampoo, RRP $31.00
Wella Professionals Elements Renewing Conditioner, RRP $31.00
Wella Professionals Elements Renewing Mask, RRP $32.00
Wella Professionals Elements Conditioning Leave-In Spray, RRP $31.00